Hyundai Tucson Dark Line
The first Hyundai campaign created entirely through generative AI, visualizing the future of mobility with AI-powered visual storytelling.
Client
Hyundai
Year
2025
Role
AI generation
Deliverables
TV commercial + making of
The work
This campaign required generating futuristic cityscapes that felt grounded and realistic. Our AI-driven production pipeline allowed for rapid iteration of lighting and weather conditions to perfectly match the brand's vision for the Tucson Dark Line.
As documented by Hyundai's own press materials, this was the brand's first campaign created through generative AI, a milestone in AI commercial production for the automotive industry.
The project demonstrated that full AI video production can deliver broadcast-quality results for tier-one automotive brands, setting a new standard for AI-generated commercials.
Next project
Lamborghini →