Vorwerk Folletto

A completely generative commercial: every pixel AI-generated, from storyboard to final render, with perfect character consistency across shots.

The commercial: fully AI-generated01 / 01

Client

Vorwerk

Year

2025

Role

Director & full AI production

Deliverables

TV commercial

The work

A complete generative pipeline, character consistency shot to shot.

From storyboard to final render, every pixel was generated using our AI production pipeline. We maintained perfect character consistency across shots while showcasing the product in diverse, hyper-realistic home environments.

This project represents one of the earliest fully AI-generated TV commercials for a major consumer brand, produced when the underlying AI tools were still far less mature than they are today.

The Folletto campaign proved that full AI commercial production can deliver broadcast-quality results with complete creative control, faster turnaround, and dramatically lower environmental impact compared to traditional production.

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